Stories are only viewable for 24 hours, allowing the poster to experiment more freely with different approaches as well as post more timely and recurring content without posting it to their permanent feed. When Instagram stories were introduced in 2016, they added a layer of depth to a brand’s Instagram content strategy. Here, we’ll share the fundamentals of creating engaging newsfeed images, Instagram stories, and ads to help you grow your Instagram page, plus some templates to get you started. Most Instagram users know how to filter and otherwise tweak their posts to be aesthetically appealing, but there’s more to Instagram’s visual curation than meets the eye. Sizing dimensions, design principles, and strong calls to action (CTAs) are just a few of the moving parts to consider when building your content. Instagram is an incredibly visually-based medium, so it’s crucial to dial in on the best design practices. However, with the number of new users growing every day, it’s now a tool effective in reaching all kinds of demographics. Instagram’s value used to come from its younger user base. For those who are already on Instagram, this guide will quickly help you differentiate your content. It may be daunting to try and stand out amidst the crowd, but this guide will help those who aren’t currently using Instagram for business. That’s a lot of potential reach and visibility that can be boosted with Instagram ads. The numbers speak for themselves: 200+ million Instagrammers visit at least one business profile daily. When done correctly, Instagram will help you grow your business. A complete guide to Instagram for business

Instagram post template